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HR2B again sponsored the 10th "M2 - Marketing & Media Network" event for people interested in advertising, digital, marketing, media and technology was held on April 1st, 2015 at the Hard Rock Coffee, Ho Chi Minh City. The event attracted over 100 manager and professional level expatriates and Vietnamese attendees.
The group heard real life experiences from 3 "Guru" of this community,
- Mr. Kit Ong - Executive Creative Director - Y&R Vietnam - gave a topic "IS VIETNAMESE ADVERTISING VIETNAMESE??" In this topic, Kit shared Thai advertising has an unmistakable humor. Japanese advertising has a technological core. Malaysian advertising has a melting pot of cultures. What makes Vietnamese advertising Vietnamese? Kit thinks it’s a conversation worth having
- Ms. Masako Okamura - Executive Creative Director - Dentsu Vietnam - gave a topic "BRAND INNOVATION IN THE DIGITAL AGE" In this topic, Masako shared brand used to be well-established notion delivered by one-sided communication such as television, newspaper and magazine. In the era of the Internet, we can foster brands as it they were our own. Let’s see how innovation has happened in the marketing/advertising industry over a decade..
- Mr. Todd McCracken - Chief Creative Officer - Ogilvy & Mather - gave a topic "HOW TO MAKE VIETNAM WORLD FAMOUS AND HOW TO STAY THERE". In this topic, Todd shared Vietnam is famous for its beauty and wonderful people. But in the advertising and marketing industry you need more than that. You must know how to think smart, think big, think powerfully, and think about long term campaigns ideas. And... you need to be able to do it quickly and consistently..
HR2B sponsors these events as part of our "Candidate Development" activities.
The next event will be held May 06th, 2015.