HR2B again sponsored the 9th "M2 - Marketing & Media Network" event for people interested in advertising, digital, marketing, media and technology was held on March 4th, 2015 at the Hard Rock Coffee, Ho Chi Minh City. The event attracted over 60 manager and professional level expatriates and Vietnamese attendees.
The group heard real life experiences from 3 "Guru" of this community,
- Mr. Chris Elkin - Managing Director - Edge Asia Vietnam / Red Brand Builders - gave a topic "What does your brand stand for in the digital age?" In this topic, Chris shared some tried and tested best-practice to empower you to create and communicate a distinctive Brand Personality to build deeper trust and emotional connection between your brand and target customers
- Mr. Wolf von der Hagen - Commercial Director - Indochine Media Ventures - gave a topic "Will print industry die because of digital?" In this topic, Wolf shared his insights into marketing using print magazines and will explain why a beautiful 4-color full-page ad in a luxury magazine can be more valuable than a banner ad on a website.
- Mr. Collin Crowell - Managing Director - Ringier Vietnam - gave a topic "Building Brands Using Print, Digital & Social". In this topic, Collin discussed media strategies and provide key take away items that will help your company to build its brand across media platforms.
HR2B sponsors these events as part of our "Candidate Development" activities.
The next event will be held April 01st, 2015.