Senior Marketing Executive

#21269

Company Info


Hr2b's client

Our client is one of the best company of skincare and cosmetic products.

Job Information


Work At
Ho Chi Minh
Level
Senior specialist
Function
Marketing
Industry
Consumer products
Consultant
Nguyen Trung Long
Nguyen Trung Long
Tel: +028 62883888 Ext: 843
1. Establish Marketing Strategy
- Plan, develop and direct marketing efforts for a particular brand or product
- Create strategies to take advantage of market opportunities
- Assist integration of campaigns with brand consistency
- Manage and coordinate all marketing, advertising and promotional activities
- Develop brand standards and usage guidelines

2. Execute and Manage Marketing Strategy
- Conceptualize strategic initiatives and implement details of a campaign
- Execute strategies with cross-functional teams
- Manage the productivity of the marketing plans and projects

3. Manage Brand Assets
- Supervise brand content
- Manage access to brand assets

4. Coordinate and build strong working relations with various internal/external support departments
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
- Provide product marketing and competitive analysis training to the sales force
- New product release / Renewal / AD (Renewal plan) share / Exclusive product Idea share / VOC (Product Idea Share) with HQ
- Global TM / SCM (PO) : Revewing and tracking salese figures and check stock level

5. Conduct Market Research
- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
- Conduct market research to determine market requirements for existing and future products

6. Product Management
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
- Responsible for managing a portfolio of products, as well as defining the positioning strategies for those markets/products

7. Budget Management
- Determine and manage the marketing budget and deliver marketing activity with agreed budget

Requirements


- Ability to understand market trends, financial data and customer needs and assess competitive intelligence data
- Strong result-orientation and ability to execute and measure programs and campaigns
- Ability to work well on various teams and act as team leader when appropriate
- Ability to put together and execute marketing plan based on marketing concepts
- Proficiency in English
- Excellent presentation skill
- High level of numerical reasoning/analytical skills

Major:
- Business Administration
- Proficient in MS Office (Word, Excel, PowerPoint)
- Marketing experience in FMCG(Fast-moving consumer goods) industry is preferred
- A Bacherlor’s degree
- English communication is favorable

Benefits



Contact Information


You can apply online, send your CV or call Nguyen Trung Long at this number
+028 62883888 - Ext 843



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