Product Marketing Executive


Company Info

Hr2b's client

HR2B's client is a pioneer in frozen food industry

Job Information

Work At
Ho Chi Minh
Senior specialist
Food and Beverage
Nguyen Kieu Trang
Nguyen Kieu Trang
Tel: +84 028 6288 3888 Ext: 810
Purpose: Primarily responsible for the coordination of marketing plan and activities under the direction of Sr. Product Manager
- Assist in new product development, line extensions, market development and product launches
- Tracks sales performance and provide post-mortem report
- Works with necessary functional groups to ensure the proper implementation of marketing plan (e.g. sales, pricing, promotion & distribution programs
- Assist to conduct Voice of Customer to improve customer understanding in order to identify new product opportunities and gaps
- Assist to develop and purchase POSMs, allocation and delivery
- Tracks and monitors monthly sales performance for individual products assigned
- Assist in implementation of all promotion campaign details and special project (PR, trade marketing)
- Tracks and reports promotional activities; coordinates analysis details for file records and planning
- Assist with coordination of special department projects:
- Benchmark studies, focus group & related research projects
- Customer workshops, seminars
- Internal and external product testing
- Joint marketing/ PR campaigns
- Monitors initial forecasts of new products and makes recommendations for adjustments for the first year product is on the market
- Implement NPDs through Customer Care Center (C3)
- Work with Technical and Sales Associates to execute any promotional activities to drive sales growth, track performance and provide recommendation for future improvement
- Work closely with regional associates to share NPD issues and successes
- Support Product Coordinator for IBP implementation by submitting reports before dateline
- Submit weekly WIP (work in progress) report to update status and alert manager on possible risks/opportunities
- Any other tasks as assigned by superior


- BA degree in Marketing from a recognized university
- 1-2 years minimum marketing experience in foreign/multinational fast moving consumer products (FMCG) environment.
- Fluency in English.
- Knowledge of marketing theory
- Marketing experience and program planning & executive skill
- Good English and computer literacy
- Good team player with strong communication skills
- Willingness to travel, mainly within Vietnam

Functional Technical Competencies:
- Solution selling
- Market Knowledge
- Product Management
- Marketing Management
- Financial Acumen
- Strategic & Process Acumen
- Customer service


Contact Information

You can apply online, send your CV or call Nguyen Kieu Trang at this number
+84 028 6288 3888 - Ext 810

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