Brand Manager

#24794

Company Info


HR2B's client

HR2B's client is a foreign company.

Job Information


Work At
Level
Manager
Function
Marketing
Industry
Food and Beverage
Consultant
Vo Thi Nhu Ly
Vo Thi Nhu Ly
Tel: +0936230123 Ext: N/A
- Lead the development and execution of integrated 360 degrees marketing campaigns of brands/ portfolio in- charge using the most relevant and modern touchpoints. Well-experienced in Media Strategy
- Explore other innovative Marketing program initiatives to reinforce brand image, Brand event Management, & BTL promotion campaign to enhance brand exposure and manage the assigned budget in both On & Off premise, under the platform of IMC Plan
- Work closely with the all-relevant Agencies and the Team for implementing and monitoring the campaigns efficiencies and effectiveness to ensure targets are achieved.
- Lead development of new products/ brands within assigned Brand Portfolio in-charge
- Continuously look for products/ packaging alternatives to improve brand image and cost efficiency.
- Monitor and track brands market share & performance to identify risks & opportunities. Evaluate research finding on competitor analysis and brand performance to identify problem and potential market, and prepare business review report on regular basis
- Identify and work-out relevant consumer and shopper insights
- Assist Trade Team in developing Trade Framework Plan trade and as well as merchandising under the Brand Platform

Requirements


2+ years of working experience in Brand Management and development and execution of Media Strategic Planning,
innovation and creative ideation process
Media Planning & Monitoring
Creativity Thinking
Strong leadership and entrepreneurial spirit, collaborative, creative, resourceful and strategic minded
Having knowledge of Marketing techniques and concepts and business practices in Vietnam.
Experience working in the beverage industry (beer or non-beer) or FMCG is an advantage
English oral and written communication skills
Competency in Microsoft applications including Word, Excel, using software of design is an advantage.
Education
University/College degree in Marketing or equivalent training.

Benefits


Please submit CV to ly.vo@hr2b.com/0936230123

Contact Information


You can apply online, send your CV or call Vo Thi Nhu Ly at this number
0936230123



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