Head of Marketing


Company Info

Hr2b's client

HR2B's client provides transportation services

Job Information

Work At
Ho Chi Minh
Transportation warehousing logistics
Nguyen Thi Thu Huong
Nguyen Thi Thu Huong
Tel: +028 62883888 Ext: 863
- Design and implement marketing strategies help company achieve goals (ROI and KPIs) with limited resources and budget
- Lead a 10-people marketing team to execute marketing activities: Brand (Branding, PR, Partnership, Event), Digital (SEO, ASO, Google Analytics, Webmaster Tool, Firebase, FB, Adword, Email marketing, blog) and Campaign (Customer Journey, Promotion, Loyalty programs).
- Be in charge of marketing for B2C products such as company web and apps, B2B products such as Bus Management System for bus companies and Agent Management System for travel agents
- Research and analyze customer behaviors (Vietnamese and international travelers), market conditions, competitors and potential strategic partner relationships
- Collaborate and ensure alignment with both internal and external stakeholders - within marketing and cross-departments (Product, Customer Service, Account Management) to deliver good customer experience
- Have comprehensive understanding of the marketing channels, customer lifecycle (acquisition, engagement and retention), customer journey, funnel usage, reach and media consumption opportunities, brand performance and market share
- Drive traffic, track conversion rates, measure performance and prioritize marketing initiatives to achieve the business growth
- Be responsible for hiring, setting KPIs, talent development, performance appraisals, feedback and motivation management for marketing team
- Plan and control budgets of all online and offline marketing activities


- Bachelor's degree in Marketing, Computer Science, Information Management or Finance from top local or overseas universities with min GPA 3.5 on a 4.0 scale or 8.0 on a 10.0, MBA /Master's / PhD is a plus
- More than 5 years of work experience in ecommerce marketing from top technology startups, or FMCG brand management from top MNCs, or management consulting from top tier consulting firms
- Minimum 3 years of management position with proven track record of business results
- Only A-players with lots of potentials to grow will be considered
- Strong leadership skills; strong analytical and data-driven thinking
- Passion for the company’s vision, mission and values
- Self-driven, love challenges, have entrepreneurial spirit and get things done
- Experience in working in a fast-paced, deadline driven environment with limited resources
- Strong work ethic (takes ownership), quick-study mentality and customer-first mindset
- Positive attitude, open to feedback, comfortable with ambiguity


Contact Information

You can apply online, send your CV or call Nguyen Thi Thu Huong at this number
+028 62883888 - Ext 863

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