General Manager, Marketing & PR

#21257

Company Info


Hr2b's client

HR2B's Client is one of the top automakers in Vietnam

Job Information


Work At
Ho Chi Minh
Level
Manager
Function
Marketing
Industry
Automotive - Motor vehicle - Parts
Consultant
Ngo Thi Thu Hong
Ngo Thi Thu Hong
Tel: +84 028 6288 3888 Ext: 872
- Develop short-term and long-term strategy for marketing & communication with clear KPIs (in cooperation with HUB SEA1).
- Plan and implement marketing activities in line with strategic direction and sales activities
- Develop, implement and monitor procedures necessary to the smooth operation
- Develop short and long-term plans and budget for marketing and communication programs and activities, monitor progress, assure
adherence and evaluate performance
- Conduct relevant market research, monitor trends and apply to marketing & communication activities with innovation where
appropriate
- Manage Marketing & PR team
- Decide advertising strategy in collaboration with HUB/HQ
- Supervise advertising campaign
- Decide on suitable medias for each campaign
- Develop and implement communication strategy to ensure good brand image and position
- Develop and implement strategy for using KOLs/Celebrities to promote MB brand
- Establish and maintain good relationship with media
- Crisis management
- Develop and implement strategies for marketing events to enhance customer experience, support sales
- Organise all marketing events (launch, motorshow, Fascination...) at highest standards, adapting guidelines from HQ to ensure appropriate brand image
- Coordinate with other MPCs (MBTh, MBM,...) to organise joint activities (AMG trip, Driving events...)
- Use dealers marketing teams as an extended arm of MBV to have synergy effect of national marketing activities
- Design retail marketing activities of retail network (via Retail Marketing Bonus scheme) with direction to maximise product
exposure and support sales
- Align and hamornise nation-wide marketing & communication activities
- Develop and implement strategy for CRM activities (cooperate with HUB)
- Manage customer complaint handling process
- Initiate programs for higher customer satisfaction.

Requirements


o Education
- University degree in economics, marketing, journalism or equivalent
o Experience (type of)
- Minimum 10 years experience in sales, marketing, public relations, management or adjacent functional area in Automotive
industry
o Specific knowledge
- Good at strategic thinking, analysing, forecasting and planning
- Strong leadership skills and ability to lead coordination and cooperation within team and across business functions
- Good command of both English and Vietnamese.
- Good customer responsiveness, organizing skills and presentation skill

Benefits



Contact Information


You can apply online, send your CV or call Ngo Thi Thu Hong at this number
+84 028 6288 3888 - Ext 872



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