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Job summary
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I. Principle purpose:
Manage the day-to-day, implement and administer all the Marketing activities of the organization. Largely involved in formulating Sales and Marketing plans, guidelines, policies and short-term strategies as well as setting goals and targets.
II. Key responsibility:
- Manage and control the whole activities of the Marketing
- Set up the Marketing strategy & Plan together with Sales target for all the Dealers in the network;
- Push up the daily sales activities
- Coordinate to make marketing plans for the organization’s products/services in order to meet established sales or market share targets;
- Monitor, analyze and evaluate market trends, consumer behaviour and competitor activities to identify market opportunities; adjust markets strategy and plans to meet changing markets and competitive conditions;
- Liaise with other functional and operational are mangers to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives;
- Lead, direct, evaluate, and develop a team of Marketing professionals to achieve established goal.
- Develop, maintain and evaluate the Dealer networks align with the standard of Marketing sense;
- Monitor the cost and effectiveness of activities to optimize resources, prioritize spending and achieve timeliness, reliability and customer satisfaction standards
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