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Job summary
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External and Corporate PR activities
• To plan PR activities that match with marketing and branding strategies and campaigns to support reinforcing Company image and reputation in the market place.
• Update news & information about company new services, business and social activities to the public through media by organizing press conference or press gathering, sending press release on regular basic.
• Actively support to promote company activities: seminars, symposiums, sponsorship events, medical workshops through PR
• Build and maintain the relationship with media to maximize their supports
• Arrange interviews, editorials and documentaries by media (press & TV & online)
• Monitor the company news and relevant healthcare issues accordingly published daily on all media means
• Support other managers who are in charge of Cambodia market, Korean Community & Medical Tourism to conduct the PR activities
• Assist the Management in public crisis
Editorial production of company external communication publication
• Master plan for company editorial production of company external publications:
o Quarterly newsletters in English & Vietnamese: Health Living with company
o Monthly newsletters in Vietnamese: What’s Up Doc?
• Master production plan for any company talk show programs on Radio or TVs (Xone FM)
• Master content plan and editorial production for any company online interactive marketing (micro site, Q&A online, …)
Content review and editing of company marketing material
• Review and edit the website contents (English & Vietnamese) before posting them on company website
• Review and edit the content of all the marketing material (Vietnamese & English): brochures, flyers, leaflets, posters, ….before printing production
• Review and edit the content of all corporate document to patients: announcement, guidelines, policies, …
• Support reviewing & editing content of company advertisement
• Support reviewing letters to Government Authorities accordingl
Children of Vietnam Charity Fund (Quỹ Nâng Bước Tuổi Thơ founded by company, Thanh Nien newspapers & Pr Dương Quang Trung)
• Support promoting the Children of Vietnam Charity Fund by PR activities in coordination with the Fund Director
Internal Communication
• Master content & editorial production for internal newsletters: Quality Journey & Customer Excellence because we care
• Mater content & editorial production for “news & events” section on company Intranet
• Support organizing internal events in coordination with relevant members: HR & marketing manager
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