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Job summary
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• To develop annual Brand Plans for review and approval by the Managing Director, Regional Managing Director, and Maisons
• To implement Brand Plans in accordance with agreed timelines and within budgeted constraints; to monitor progress against the plans and to propose changes where appropriate; to conduct and record comprehensive analyses and assessments of performance by brand by promotional activity
• To manage commitment and spend of advertising and promotional (A&P) funds within budgeted levels and in line with volume achievement
• To regularly conduct and update market analysis in terms of competition activities, outlets depletion and performance, market universe evolution
• To propose price changes to brands when required and dictated by market conditions.
• To spend sufficient time in the trade (with and without members of the sales force) such that a comprehensive understanding of the mindset of trade, consumers and competitors is attained
• To develop and nurture media relationships so as to maximize opportunities for enhanced brand exposure
• To employ and manage the company’s relationships with suitably qualified advertising and promotion agencies to assist in imagery and below-the-line work when and where necessary – and within budgeted parameters.
• To prepare and manage the programmes of visiting resources and brand owner representatives, including internal presentations, market visits, training sessions, tastings, and comprehensive trade, media and PR events and activities.
• To recruit, train, develop and motivate subordinate staff to the highest standards required for maximum efficiency and effectiveness.
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