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Job summary
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1. Occasion Based Marketing: Identify the special/seasonal occasions to capture incidence of products, suggest marketing calendar by key accounts, provide the tailor made consumer promotional programs that drive sales volume, profit and share in key accounts effectively and efficiently.
2. Customer Business Development: Deal with key customers for setting objectives and monthly tracking performance by key accounts, work with key customers for setting, maintaining and developing good business relations.
3. Channel differentiation for merchandising: Co-operate with channel marketing to define merchandising standard by channel of each KA, Ensure that KA customers will be co-operated with the merchandising execution of sales persons or merchandisers (by brand, channel, price and package)
4. Co-operate with field sales to achieve targets of share and sales volume by key accounts.
5. Monitor weekly sales results, key performance indicators, competitive activities and market trends on a regular basis and report to all concerned.
6. Ensure consistent adherence to sales, marketing, finance payment distribution policies and procedures in dealing with key accounts.
7. Balance conflicts (benefits) among channel from action taken to achieve priorities
8. Lead the KA Sales team to develop the resource plan to support key priorities and goals and lead the selling to key accounts top/middle management
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